The Two Volume Leaders
Chiffon and jersey together account for the majority of wholesale hijab volume. They serve different buyers, so stocking ratio matters more than picking a winner.
Chiffon: Occasion and Gifting
Lightweight, softly sheer and elegant. Chiffon dominates event wear, gift sets and promotional bundles. Lower unit cost supports high-volume campaigns.
Jersey: Everyday Repeat Purchase
Stretchy, opaque and no-slip. Jersey wins daily wear, sport and younger demographics. Higher unit price, but far stronger repeat-purchase behaviour.
Regional Demand Patterns
US and UK retail leans jersey for everyday basics. Southeast Asia and the Gulf move heavier chiffon volume for occasion and Ramadan gifting.
Recommended Stocking Ratio
For year-round sellers, start at roughly 60% jersey and 40% chiffon. Shift toward chiffon eight to ten weeks before Ramadan and Eid.
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